_MAURICIO MUÑOZ
Creative Direction · Art Direction
YERBA MATE PORONGO
Porongo set itself apart with a bold, minimalist design, using memorable colors like its iconic pink packaging to catch attention. The brand aimed for simplicity in its communication while emphasizing its organic and sustainable production. I was involved from the beginning, helping to create a visual identity that resonates with consumers and stands out in a market dominated by traditional brands.
WASHINGTON COMPOL
Washington COMPOL is known for its dynamic, accessible content on political communication, but it's now undergoing a brand refresh. I was asked to create a proposal to revamp the brand's identity, including a new logo and a more modern look and feel for its magazine covers. The project also involves suggesting a vibrant, contemporary color palette and a cohesive layout for social media platforms that maintains the magazine’s professional tone while appealing to a broader, younger audience
MOVIE POSTER
My passion for cinema led me to explore design work for films in Chile, with Violeta standing out as a particularly significant project. This film carries immense cultural weight as it portrays the life of Violeta Parra, one of the most influential artists in South America over the last 100 years. Additionally, I’ve made a small contribution to two independent film projects with Chilean directors, which has enriched my creative experience in national cinema. Though modest, these contributions have allowed me to visually support the growth of Chilean cinematography.
CONTACT
mauriciomunoz.work@gmail.com